JSH wins the Hospitality Social Awards with the #beautyisharmony project
Also this year, JSH took part at the Hospitality Social Awards, the first initiative in Italy dedicated to the excellence of social media marketing in tourism and hospitality. This event is organized by Teamwork, a hotel consulting company.
The prestigious award is for 5 different categories: Hotels, Bed and Breakfasts & Hostels, Hotel managment companies, Tourist destinations, Restaurants.
JSH Hotels & Resort presented #beautyisharmony project and came in first place for Hotel managment companies category, winning the first prize on 8 October at the Rimini Conference Center during the Hospitality Day.
The #beautyisharmony project, born from the collaboration with the beautiful curvy and influencer model Laura Brioschi, aims at embrace the concept of authenticity - of people, places and experiences - and the concept that beauty is always, first of all, a harmony natural, which is found in people, in places and also in lived experiences. A message that want to cross the limits imposed by canons now outdated and supporting beauty in all its forms. Regardless of the size.
Laura Brioschi was our guest first of all at the Radisson Blu es Hotel in Rome, later in Milano Marittima, in the 5-star historic MarePineta Resort. She then continued with the Salentine experience at Acaya Golf Resort & Spa and at the end of October was our guest at I Monasteri Golf & Spa Resort near to Syracuse.
A special thanks certainly goes to Laura, for helping us to pursue and communicate the message as best as possible, and also to the Hospitality Day for having fully understood the value of this message.